Team up with a hit movie so users can put themselves on its set

Larissa Morimoto… of made us feel bigger than we actually were at the time because we had people commenting and even messaging us asking about how the campaign went, that it was so rewarding for everybody involved. One of our biggest wins, I would say, was getting coverage on Campaign Magazine, which was one of the biggest publications for anybody doing offline campaigns. They have 250,000 monthly visitors. So I think that was such, such a rewarding experience.

David BarnardYeah. And then with the partnerships that y'all do, y'all did an incredible partnership with the Barbie movie where you take a selfie and it removes your background and puts you in the Barbie set or whatever. And so what's cool about your business is that getting exposure in those kind of places actually can drive future partnerships and things like that. And that's another thing I think folks don't think about is that as you grow, there are opportunities for partnerships. There's just bigger opportunities that start to come along.

David BarnardAnd your standard like digital advertising where you're just going after your exact customer profile and somebody who's going to download the app, that matters most early on. But as you grow and there's bigger opportunities, getting in front of creatives outside the industry and other things can provide tons of benefits. It's fascinating how you're able to land in that campaign magazine, and I'm sure that got in front of the kind of people that …