An app company · guest's company
Use AI to scan the App Store daily for copycats and track their ads
Speaker says it gives them defenses against clones; no results shared
What they did
What happened
In their words
Why App Economy Disruption Won’t Happen As Fast As Everyone Thinks – Eric Seufert
Eric SeufertThere's another piece to this too, which is the AI stuff, it's not one-sided. It's not just the copycats and the scammers and the fraudsters that benefit from AI. I mean, the other side of that is using AI to defend yourself against that kind of stuff.
Eric SeufertSo you can use AI to scan the app store every day, look for copycat apps. I mean, we've built stuff at [inaudible 00:15:40] to do this. We look at the app store every day. We're looking at stuff that's rising virally. We're scanning it, we're looking at the ads that they run. And so we have defense mechanisms for this. So it's not just one-sided that the nefarious use case of AI always wins.
David BarnardThe last thing I wanted to touch on was wallet share and willingness to pay. As software gets easier and easier to produce, and it does seem like it's just going to continue to accelerate from here, is this deflationary on the entire software ecosystem? Apps are cheaper and cheaper to build, so developers can charge less and less for them. Do app prices go down? As AI apps like ChatGPT and Claude and Gemini and others take wallet share, are …
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Tags: app-store, copycat-defense, competitive-intelligence, ai-tooling, ad-monitoring