Let every team, even finance and HR, run growth experiments with AI tools

David BarnardYeah. Do you have any specific examples of teams that maybe wouldn't normally be thought of as part of the growth team or like experiments? Is your customer service team, are they running experiments on user satisfaction? Any examples?

Giordano ContestabileYeah, they are for sure. I can tell you, for example, our finance team, right? Our finance team automated if you want a lot of the more routine work, and then they build tool that really allow them to mine for information and provide insight that can drive real user breakthroughs in terms of pricing, in terms of tiering, in terms of what we put in our subscription tiers, et cetera, et cetera. So they're definitely very progressive in the sense.

Giordano ContestabileOur people team, our HR team, everything from the way they hire to the way they evaluate performance, to the way they look at organization, has a growth angle if you want. So I would say it's definitely a work in progress. I will not say we are there all the way there. I will not say we're perfect at all, but the idea is how can we align everyone beyond our goals?

Giordano ContestabileIt's really people that have the right mindset and they want to muck around those tools and they really want to figure out how to do things faster, how to help growth, et cetera, et cetera. And then the idea is to give them the tools and the training. We have programs that specifically train people for this.

Giordano ContestabileWe have a fellowship program where basically you can raise your hand and say, "For the next three months instead of doing my job, I want to go and figure out how to make my team faster, how to use technology to make my team faster." We have different things that we do to really help people with that kind of mindset to do that. But I will say that overall we are looking for them to emerge and self-select and kind of start getting things done.

David BarnardYeah, that's incredible. I mean, the term I've heard used a lot lately is agency, as like the best people on a team are the ones who feel like they can make a difference and then go start making a difference. But it does take the right kind of culture and top down leadership of not micromanaging and kind of celebrating the wins and empowering employees to do those kind of things.