Offer a free Tile tracker to people who subscribe

Giordano ContestabileYeah, absolutely. I would say it's all of that. So in Italy, there is a top of funnel effect, right? You buy a Pet GPS, which is a pet tracker. Or you buy a Tile, which is our Bluetooth line of Bluetooth trackers, and then you sign up to Life360 and become a user. In some cases, like with Pet GPS, you need to be a subscriber to use it and that's in Italy, user acquisition and subscriber acquisition, which is always a good thing.

Giordano ContestabileSometimes we bundle some offers in the apps. When you subscribe, we say, "Hey, do you want a free Tile?" Or things like that, that with certain users that helps converting. But then there is a retention consideration. We know from data that people with Tiles retain better overall than people without Tiles. Simply because the base is they have the same use case and they layer Tile on top of it and so it becomes more useful.

Giordano ContestabileAnd also there is a matter, as you mentioned, of prolonging the usage cycle, I will say, of the app. So people use their trackers on younger kids, for example. Maybe younger kids don't have a phone and you can put a Tile in the backpack and have some peace of mind. You use the Pet GPS even when your kids go to college, your dog is still there so you're going to still using it.