GTM Sauce

Live Tourney · B2B · tournament software for golf courses

Ask your golf pro why they skip the known tool, then build the simpler one

~150 golf courses and ~$350K ARR after about 4 years

Workedpositioning-nichevalidation

What they did

As a player in tournaments at his local course, noticed they used nothing for scoring. Asked the course pro why they didn't use Golf Genius (a product he'd used); the pro said it was too complicated and too expensive. Built a simple scoring tool for that course's first event, then kept improving it. Advises picking something you care about, finding where you can make it better, and building.

What happened

Grew to about 150 golf courses and ~$350K ARR (~$800K run rate on start-of-year pace), enough to quit Meta.
Stage
idea
Effort
Nights and weekends over about 4 years

In their words

Should I Quit My Job At Meta For My $30K/Month SaaS?

Play from 2:54
2:46

Pat WallsYour app is making over $30,000 a month. Tell me how you even found the idea for this and how you decided this was even something worth building.

2:54

Matt RobinsonI had played in some tournaments at my local course. We weren't using anything for scoring. I knew there was a product on the market that I'd used before called Golf Genius, and I asked our pro why we weren't using it. And he told me it was just too complicated and too expensive. To me, that's an opportunity to go build something, and so I built it for our first event about 4 years ago. It was nights and weekends. I'd wake up and the first thing I'd want to do in the morning was go build, or the last thing I wanted to do before I went to bed tonight was go build. And it just kind of became like this obsession of like how do I keep making this thing better every day?

3:22

Pat WallsLet's talk about how you built it. What's the tech stack on this?

8:50

Pat WallsA lot of people watching this channel are looking for that idea. "Oh, this golf app is really cool." What would be your advice for people who are trying to figure out what that thing is that could make $30,000 a month like your app?

8:59

Matt RobinsonIt's hard to say, because I found this by doing the things that I was passionate about, but I think that's what made it successful because I can do this and it doesn't feel like I'm working. So, my advice would be find something you care about, figure out where you could make it better, and go.

9:14

Pat WallsYeah, it's cool nowadays you can build software that pretty much does anything. If you like pickleball, go build pickleball tournament software or whatever it is. And see a lot of people try to build stuff, like you said, for dentists, but they're not a dentist, they don't know anything about dentists. And then going gets tough, you're 3 months into that, you eventually give up. But if you do something you love doing, you're into it.

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Tags: simpler-cheaper-alternative, scratch-own-itch, first-customer