Tell crowd investors the good, the bad and the ugly in every update

Jelte Liebrand… Don't raise it all. If you can get away with not raising VC or crowd or angel or anything else, just don't because it is really difficult. It is very time-consuming. And once you're down that path, you are setting yourself up on purpose and explicitly so for doing it again and again until you get to that level that you want to get to. And if you are doing crowdfunding, you're right. It is very public, so all these numbers are freely available.

Jelte LiebrandYou can go to Seedrs today and find them and find our previous campaigns and find all the videos that I made about what we said we would do. And that's the other aspect. We are publicly stating this is what we're going to do with this money, and then in 12 months from now or 18 months from now, if we need another round, we do have to prove that we were able to do that. And so, while the long tail of investors sit behind the platform, we have a very direct connection with them. I'm very open and transparent with my investors. I said it from the very first letter to investors that I wrote, "I'm going to share the good, the bad, and the ugly. We're in this together, and there's going to be bits here that are going to hit me in the face, and it's not always going to work the way that we want it to.

Jelte LiebrandAnd so, we have been transparent in that, and we've been open in that. And when we did the first round in 2019, I won the Seedrs Entrepreneur of the Year award because of that communication that I have with those investors who voted for me because of it because you have to stick clothes with them because you're going to come back. You're going to need more money. But yeah, if you can get away with not fundraising, I would highly recommend not to …