Offer a free tier in the US but charge from day one elsewhere

David BarnardI do want to have you talk a little bit more about the flywheel aspect of it. So with the CarPlay in these new pontoon boats, the announcement that just came out yesterday, when the podcast airs, is there a bundle situation, or do they promote Savvy Navy as like the ultimate way to get navigation? What does that actually look like and how does that flywheel work?

Jelte LiebrandYeah. It's a bundle, and it slightly depends on the models. And we're obviously talking to other people as well. So it's a wide range of opportunities here, so either it is a case of, well, you're picking the high end of this pontoon boat, it comes with 12 months of Savvy Navvy. And so, ultimately, the manufacturer pays us for QR code or whatever it might be which touches on other routes to market, I'll get back to in a second as well, and so it's bundled effectively with the boat. In other cases, it might be a case where an extended trial is bundled with the boat. In the US, we have a freemium model. Outside of the US, we don't, which is actually slightly unique. We have two different business models across geographical areas which is fascinating for so many reasons. But in the US, we do, and so therefore, there is a free product that you can just get anyway that can be more tailored.

Jelte LiebrandThere are then flavors of the app whereby it is actually, it's not white label, but maybe gray labeled for that manufacturer, and so therefore, think about our particular information of the boat that could be surfaced within the app as well within the CarPlay. So there's a variety of different options and mechanisms to get in front of the user. And yeah, a large part of it is the boat manufacturer promoting us, and this is really where that …