GTM Sauce

Swipe.by · B2B · AI marketing for restaurants

Sell only door-to-door, with reps walking into restaurants

~$3.5M ARR, ~400% yearly growth, $0 ad spend

Workedin-personsales-org

What they did

No cold calling, email automation or ads: every customer is closed by an outside rep walking into restaurants, modeled on solar, pest control, roofing and pharma field sales. Rationale: competitors all cold-call with the same AI stack (data providers, Clay, ElevenLabs) so owners are bombarded; in-person builds relationships ('us having a beer') that cold callers can't beat and counters SMB churn from price-switching. Ambition is a sales org 'in the thousands'. Expansion is market by market.

What happened

~$3.5M ARR, ~400% YoY growth and accelerating, $0 ad spend, 300-400 demos/month
Stage
$3.5M ARR

In their words

He Sells AI Door-to-Door. $3.5M ARR, 400% Growth, $0 Ads

Play from 5:14

… And how are you getting more customers? What's your go-to-market? We're growing incredibly fast. You know, we are at like 400% year over year. It's actually accelerating. Right now, I'm seeing primarily our competitors go to market cold calling, automation, email, right? And it's becoming equalized. Everyone uses the same data pricks, clay, 11 labs, you know, AI pipeline, and is calling on the customer. So business owners already got bombarded.

5:14

I get bombarded with cold calls, right? And so we are exclusively selling door to door. So what we actually are is we are a solar company, a pest control company, a roofing company, right? And it's incredibly scalable because there has been a billion pharmaceuticals, another fantastic example, exclusively with outside salespeople. But it allows us in a relationship-driven industry to actually build relationships, right? Like restaurant owners, they are caring, like there's crazy shurn in SMB SaaS, right? And I think every founder, you know, that is trying to sell an SMB SaaS will found the

… adding on top. And then just shurn in general, right? Business owners are super flaky. Like you maybe add so much value, but someone else beats you a little bit on price, business owner will switch in SMB. I don't want to be toast. I don't necessarily want to be Google. I want to be Microsoft because that's a big sales org, but really like selling Heinz ketchup. Like how is that differentiated? Selling fried chicken, right? Like it's identical.

6:16

It's based on a relationship with a food wrap, right? And so that is our inspiration. Building a sales org in the thousands, full time, building relationships with the customer because every AI cold caller or human cold caller will hit a wall of us having a beer. Are they 100% commission based? It's commission heavy. The money's in commission. You don't have to close much deals. We have a fairly high ticket, but we have a false stop. So normally people get promoted within six months to W2, no commission anymore, because we put them through this fire test of being on the ground, right, which is actually quite

6:47

brutal. So what would it look like if I applied today to join you as a commission sales rep? What would my base look like and what commission would you give me? What's my quota target? Yeah, so, you know, quota target is actually fairly low. It's still not a walk in the park, but it's around six locations a month. you would bring in about 36,000 of ARR a month at around six locations, plus minus, right? Depending if you're selling our systems. 6K …

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Tags: door-to-door, outside-sales, smb, restaurants, no-paid-ads