Give websites and online ordering away free; charge for the AI services on top

… that you know your actual EBITDA, you know your profit margin, because it can also, and so far we don't see that happening to us, right? but it can screw you because you have that cost. Talk more about the product roadmap, right? What, you know, if we refresh your website in a year, what does the product likely look like? I think really how we are seeing the market, and this is pretty interesting, I think, is point solutions having a tough time.

And so what that means is, you know, in the vertical we're selling into a website as a point solution, online ordering as a point solution, reservations as a point solution, scheduling as a point solution. I mean, even the point of sale can become a point solution, right? And they're all becoming extremely easy to build and they're all having an amazing amount of data. So currently, what part of our business model is we do free websites, free online ordering, free loyalty and rewards, where there is other companies where that's their bread and butter. And we can come in and cut them out entirely. And we then monetize with the AI layer on top.

You undercut with free pricing. Entirely for free. The things that should be commoditized in today's world, like a website, anyone who charges you to design your website is just insanity in today's world. in my humble opinion. It is commoditized. Processing a transaction. I mean, yes, you have to pay Amex and Visa, but building online ordering, even building an app, I mean, that has been commoditized. And so we are doing that for free, but we …