GTM Sauce

Harpagia · B2C · idle RPG game

Make the game free and sell optional extras that speed up progress

~6% of downloads pay (games typically 2-5%); over $3 per active user a year

Workedpricingpaywall

What they did

Harpagia is free on iOS and Android. Revenue comes from optional in-app purchases (~$2-$10) that unlock premium features or speed up progression in an idle RPG where players make progress while away and return to collect rewards.

What happened

~6% download-to-payer conversion vs 2-5% typical; >$3 revenue per active user per year; ~$13K/month average

In their words

This app replaced my 9-5 ($155K/year)

Play from 2:31
2:17

GusAwesome, that sounds cool. I'm not a big gamer myself. The closest I ever got to gaming was like Pokémon on my Game Boy. But I think it's really cool that you built this. Can you pull up your revenue screenshots or dashboards to kind of show off your revenue, show us that this thing is legit?

2:31

KenOkay. Harpagia is a free-to-play mobile game on iOS and Android. The game generates revenue through optional in-app purchases that unlock premium features or speed up progression. A lot of the pricing ranges anywhere from the $2 to $10 range. What I've learned through a lot of monetization experimentation is anything around $4.99 to $9.99, players will generally be okay to spend. Anything that's above $9.99, it's a little bit harder to convert. Over the past year, the game averages over $3 in revenue per active user. The average monthly revenue has been around 13,000 a month, which totaled over 150,000 in the past year. The monthly active users ranges anywhere from 3,500 to 4,000, with daily active users around 5 to 600. The game has reached over 50,000 downloads combined with both iOS and Android, with roughly a 6% conversion rate, which I would consider pretty decent considering the typical conversion rate for games is anywhere from 2 to 5%. My ongoing operating expenses, such as purchasing assets, freelancing art, subscriptions, and so on, is roughly $500 a month. And I did not spend anything on ads, so my ad spend was zero.

3:32

GusAwesome, Ken. That is really cool to see. And I'm really excited to get into your background, how you even got to this place, how you grew this game. What were you doing before you were building Harpagia?

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Tags: free-to-play, in-app-purchases, idle-game