Duolingo · B2C · language learning app
Aim winback messages at back-to-school and New Year's resolution season
Guest calls these the most important times of year; no numbers
Workednotificationsemail
What they did
Build reactivation campaigns around moments that match users' mental model of the product: back to school (people get into a learning mindset even if not in school) and the start of the year (learning a language is a common New Year's resolution). The end-of-year review brings users back just before resolution season. Guest values timing plus the right message over the specific creative.
What happened
Back to school and New Year are 'always very big' for Duolingo.
In their words
Sub Club by RevenueCat · How to Time Reactivation Campaigns for Maximum Impact — Jackson Shuttleworth, Duolingo“So like back to school, always very big.”
“Same thing, beginning of the year, New Year's resolutions.”
Related topics
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