Hevy · B2C · gym workout tracking app
Ask for feedback inside the app all the time and stay in email contact with users
Guest calls it a great way to gather feedback; no numbers
Workedfeature-development
What they did
Hevy asks for feedback constantly inside the app and keeps in touch with users by email. Early on they also talked to users by phone, but stopped; guest wishes he had kept it as a routine.
In their words
Sub Club by RevenueCat · Cultivating Organic Growth with Viral Loops — Guillem Ros Salvador, Hevy“We try to take in as much feedback as possible. We ask for feedback all the time inside the app, and we're like always in contact with with users by email.”
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More from this episode
- Hevy: At launch, go after the same search keywords your competitors use5-10 downloads a day at first, slowly growing
- Hevy: Let users follow each other's workouts and suggest the most active users to newcomersStrangers formed their own groups in-app; main growth engine behind 2M users
- Hevy: Charge $24 a year and don't keep testing prices, so users happily tell friendsGrew to 2M users on word of mouth; guest admits revenue isn't maximized
- Hevy: Pick three core pillars and ship a bare version of each, cutting everything elseShipped 1.0 quickly; some features designed then are still unbuilt years later
- Hevy: Keep contacting Apple after launch to get featured on the App StoreGot 'Apps We Love' in the US; COVID closed gyms the next day, erasing the boost
- Hevy: Keep building the gym app through COVID instead of switching to home workoutsRough 2020-early 2021, then compounding growth to 2M users
- Hevy: Live on unemployment benefits, then at your parents' home, until the app paysReached ramen profitability about 1-1.5 years after launching paid plan
- Hevy: Spend almost nothing on ads, then hire a head of marketing to test paidUnder $15K ever spent, mostly ad credits; paid ads not cracked yet
- Hevy: Hire support first, then devs, a designer and a marketer, instead of staying two foundersTeam of 10; bigger vision and far fewer co-founder arguments