MonAI · B2C · AI expense tracking app
Work with a creator in Colombia instead of chasing US influencers
The Colombian creator drove all growth to $35K+ MRR
Workedmarket-selectioninfluencer
What they did
German founder partnered with a Colombian creator rather than limiting himself to US creators. Chose him for charisma, for replying to his viewers' comments (important when viewers have app questions), and for a tech-plus-lifestyle audience that cares about his story and aesthetics, not just specs, which fit a minimalist, aesthetic AI app.
What happened
All growth from $300 to $35K+ MRR came via this creator
- Stage
- growth
This shipped together with other changes, so the result can't be credited to this alone.
“And most importantly, which also worked for me, is that you should look into other markets than just the US.”
“Um so, he replies to comments, which is very important if you have an app to sell because they will have questions about it, so that was important.”
“And also that he's not purely a tech influencer, but he's also like he's kind of tech and lifestyle.”
Related topics
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- MonAI: Post just 3 story-driven creator videos a month instead of many quick onesEarly videos took MRR from $300 to $13K; WWDC story video: 1.7M views, +$5K MRR
- MonAI: Put your social handles in your app so creators can find and contact youThe creator behind all the growth reached out after finding them
- MonAI: Drop the free version and require a 7-day trial to use the appA/B test showed the hard paywall with trial worked best; no numbers
- MonAI: Run your creator's best videos as Meta adsFounder says early results are really great; no numbers yet
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