Papermark · B2B · open-source DocSend alternative
Post where your customers are, even if your following is elsewhere
One LinkedIn post reached ~250K views; helps but can't be tracked to revenue
Unknownfounder-brand
What they did
Early traction came from X, but none of Papermark's customers are on Twitter; most are on LinkedIn, so founder posting shifted toward LinkedIn. One post reached about 250,000 views. LinkedIn is not a trackable conversion channel, but he says it helps because many customers are there. X is still where he is most active personally.
What happened
~250K views on one post; founder says it helps but can't attribute conversions
- Stage
- Growth (Growth, 2025-2026)
“LinkedIn is very hard to track, so it's not a direct um conversion channel. Nonetheless, it does help because we do have, you know, a lot of our customers.”
“None of our customers today are on on Twitter itself. Uh most of them are on LinkedIn. So our strategy has shifted a little bit to LinkedIn.”
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