Practitioner pattern · Matthew Panzarino (TechCrunch)
Pitch what only your app does, then add why the founders built it
Former editor says it separates the dozen relevant pitches a day
Workedpr-launchpositioning-niche
What they did
Treat solid design, accessibility and polished basics as 'zero' (table stakes). Lead with what is above zero: a cleverly designed feature, use of a newly launched platform sensor or API (Apple, Google, a new OpenAI model), or a fit with current conditions (post-zero-interest rates, COVID), tied to threads the writer already covers. Only then add the personal founder story (e.g. siblings who built an elder-care messaging app when their mother was in hospice). Avoid news hooks on disasters or someone saying something dumb online.
What happened
Guest says differentiation is what makes a writer pick one of the dozen legitimate pitches in their space; no numbers.
In their words
Sub Club by RevenueCat · How to Pitch Your App to the Press – Matthew Panzarino, Formerly TechCrunch“I think it's really important for you to tell stories that they're going to focus on differentiation factors almost exclusively.”
“You have to have a thing that exists that's really well built, that seems clever, that seems like it's tackling an interesting problem, and then you can start telling personal stories.”
Related topics
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