Supabase · B2B · database for developers
Ship a new feature every single day
Became the default database for most major website builders
Workedfeature-development
What they did
Supabase, a Chapter One pre-seed investment, ships a new feature every day and leaned into AI website builders.
What happened
Became the database of record for most major website builders.
In their words
Sub Club by RevenueCat · How a Single Paywall Experiment Generated $50M – Jeff Morris, Chapter One, Ex-Tinder“The speed at which they ship features, they ship a new feature every single day.”
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Tinder: Put a toggle in the top bar that opens a new paid tierAbout $50M in revenue from one small A/B test
- Tinder: Limit free swipes per day and charge for moreStopped mass-swiping and auto-swipers; turned into a strong revenue driver (no numbers)
- Tinder: Give each paid feature its own paywall and check its sales every morningShowed 2-3 features drive most new subs; weak ones were made free
- Tinder: Offer several paid tiers, from cheap starter to big spenders at $50K a yearGuest's biggest revenue unlock at Tinder; no numbers given
- Tinder: Set different prices by country, starting with fast-growing markets like India
- Tinder: Polish the paywall like a core feature, e.g. add a gold shimmerGuest says it showed users they cared; no numbers
- Tinder: Ask for payment only after a user gets a match and starts chatting
- Tinder: Build engagement and retention first; push monetization only years laterReached 30-40M monthly users before revenue became a focus in years 4-5
- Tinder: Create a revenue team with its own iOS and Android engineersGrew from 6 engineers in 2016 to 40+
- Flighty: Give the first flight free with every pro feature, then lock some
- Make free users pay before they can fix their buggy first buildFrustrated users complained publicly on Twitter