GTM Sauce

B2C · fitness app

How 8fit grows

2 tactics from 1 interview.

About 8fit

Business model
subscription

As described in the interviews, not independently verified.

8fit's 2 tactics

Blinkist · B2C · book summary app

Send Taboola and Outbrain ads to a page that reads like an article
Blinkist cracked this channel; Facebook traffic gets a different flow; no numbers

Blinkist buys paid content placements on Taboola and Outbrain (ads next to news content) and sends them to a web page that looks like an article, matching what the reader expects after clicking, rather than its full web onboarding. Traffic from Facebook gets a completely different web experience. The guest copied these tactics in 2016.

Workedweb-to-apppaid-social
Sub Club by RevenueCat · 2024-08-21

8fit · B2C · fitness app

Send Taboola and Outbrain ads straight to the App Store
Store install rate stayed very low; web funnels worked better

8fit, Blinkist and Babbel, big Berlin clients of Outbrain and Taboola, tried the networks' new app product that sent clicks straight to the store. They made creatives more and more obviously about an app (screenshots, 'download the app' text) to prepare users, but store-to-install conversion stayed very low. Readers of native ads don't expect to land on a store.

Failedpaid-socialweb-to-app
Sub Club by RevenueCat · 2024-08-21

Topics

Web-to-app funnels and web checkout2Ad creative and creative testing1Meta ads for apps (Facebook and Instagram)1

Interviews