B2C · music streaming service

How Apple Music grows

1 tactic from 1 interview.

Apple Music's tactic

Sweatcoin · B2C · app that pays you to walk

Let users swap coins for 3 free months of Spotify or Apple Music

Founder says users loved it; instant rewards with no shipping delay

During COVID, added digital rewards from subscription services such as Spotify and Apple Music: the first three months are paid in sweatcoins, after which the user pays cash. Digital rewards avoid slow physical fulfilment, which matters for instant gratification.

Workedpartnershipsretention

Sub Club by RevenueCat · 2025-03-05

Topics

Partnerships and co-marketing1 App retention and churn1

Interviews

How to Turn Gamification Into a Retention Powerhouse — Anton Derlyatka, Sweatcoin · Sub Club by RevenueCat · 2025-03-05