GTM Sauce

B2B · cloud computing provider

How AWS grows

1 tactic from 1 interview.

About AWS

What it is
Funded the first three months of Lyzr's customer pilots through its pilot-funding program
Funding

As described in the interviews, not independently verified.

AWS's tactic

Lyzr · B2B · AI agent software for enterprises

Get AWS to pay for the first 3 months of each customer's pilot
Helped reach $4M contracted ARR in 3 months; converted many customers

Lyzr told prospects honestly that it didn't know if the AI SDR would work, but asked them to sign a 12-month contract. Lyzr worked with AWS, which has a program to fund pilots, so the first three months were paid by AWS and the remaining nine by the customer; if it worked, they converted into a paying customer. This let them show the product with no upfront cost to the buyer, booked as contracted ARR.

Workedpartnershipspayments-checkout
Top Founders with Nathan Latka · 2026-11-03

Topics

Partnerships and co-marketing1Web-to-app funnels and web checkout1

Interviews