B2C · federated social network app

How Bluesky grows

1 tactic and 4 figures from 1 interview.

About Bluesky

What it is: Twitter-like social app built on a federated protocol; built with Expo for iOS, Android and web.
Team: About a 10-person team at the start with no iOS or Android developers; about three people work on the app

As described in the interviews, not independently verified.

Bluesky's tactic

Bluesky · B2C · federated social network app

Have one developer build iOS, Android and web apps from one codebase

First version shipped in 4 months; about 3 people still run the app

Bluesky had a 10-person team with no iOS or Android developers and a tight timeline. One engineer (Paul), with no prior React experience, learned it on the fly and built the first version of the app for iOS, Android and web with Expo in four months.

Workedteam-processfeature-development

Sub Club by RevenueCat · 2025-06-11

Bluesky by the numbers

Metric	Value	Context	Said in
team size	1 developers	Developers who built the first version for iOS, Android and web	Sub Club by RevenueCat 2025-06-11 23:55
time to milestone	4 months	Time to build the first version on three platforms	Sub Club by RevenueCat 2025-06-11 23:55
team size	10 people approximate	Whole company team at the time, with no iOS or Android developers	Sub Club by RevenueCat 2025-06-11 24:36
team size	3 people approximate	People working on the app across all platforms today	Sub Club by RevenueCat 2025-06-11 24:36

Topics

Growth team and hiring1

Interviews

Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo · Sub Club by RevenueCat · 2025-06-11