GTM Sauce

B2C · personal watercraft maker

How Bombardier Recreational Products grows

1 tactic from 1 interview.

About Bombardier Recreational Products

What it is
Montreal-based maker of Sea-Doo; integrated Wavve as the navigation app on a phone-projection screen on new models

As described in the interviews, not independently verified.

Bombardier Recreational Products's tactic

Wavve Boating · B2C · boat navigation app

Be extra fast and reliable to win a big partner, and don't be greedy
Became Sea-Doo's navigation app; partner paid integration costs and it enabled the angel round

After BRP's chief engineer found Wavve through a Quebec press hit, BRP asked Wavve to be the navigation app on its own phone-projection display on new Sea-Doo models (driven by a four-way controller, iOS and Android). Adam treated Wavve as a risk the partner had to take and set out to protect the internal champion: extremely responsive, over-delivered, on time, committed only to what he could execute, not greedy. A school friend handled legal review. Structure: riders still subscribe to Wavve; later a discounted offer for Sea-Doo buyers ('$20,000 Sea-Doo, $45 app'); BRP helped pay upfront integration costs.

Workedpartnershipsintegrations-marketplaces
Sub Club by RevenueCat · 2023-11-15

Topics

Partnerships and co-marketing1

Interviews