B2C · social note-sharing app

How Breezy grows

1 tactic and 1 figures from 1 interview.

About Breezy

What it is: Social note-sharing app for young Gen Z users; founder is in the Viral App Founders community
Who it's for: young Gen Z

As described in the interviews, not independently verified.

Breezy's tactic

Breezy · B2C · social note-sharing app

Show app mockups in short founder videos and collect a waitlist before building

~5,000 waitlist sign-ups from one 15-second video

The founder makes founder-led TikToks talking about the app, showing Figma screenshots and some beta screenshots, and sends viewers to a waitlist. The app is built after the demand shows up.

Workedvalidationfounder-brand

Sub Club by RevenueCat · 2024-11-13

Breezy by the numbers

Metric	Value	Context	Said in
count	5,000 waitlist sign-ups estimate	Waitlist sign-ups from a single 15-second founder video before the app was built	Sub Club by RevenueCat 2024-11-13 40:06

Topics

Launching an app: waitlists, press and launch day1 Founder-led marketing and building in public1 Validating an app idea before building1 Short-form video marketing (TikTok, Reels, Shorts)1 TikTok marketing for apps1

Interviews

How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders · Sub Club by RevenueCat · 2024-11-13