GTM Sauce

B2B · corporate cards

How Brex grows

1 tactic from 1 interview.

About Brex

What it is
Corporate cards; B2B company using SideShift UGC

As described in the interviews, not independently verified.

Brex's tactic

Brex · B2B · corporate cards

Run creator videos as TikTok ads to win B2B customers
'Really good results', secondhand; very cheap CPMs

Brex used SideShift UGC to acquire credit-card customers; Spark lets B2B brands target specific audiences with organic-style videos.

Workedugc-creatorspaid-social
The Superwall Podcast · 2026-06-04

Topics

TikTok ads for apps1Ad creative and creative testing1UGC creator programs for apps1TikTok marketing for apps1

Interviews