B2C · music fan social app

How Crew grows

1 tactic and 1 figures from 1 interview.

About Crew

What it is: App to listen to music and connect with other fans, a Scout product

As described in the interviews, not independently verified.

Crew's tactic

Crew · B2C · music fan social app

Post creator-style TikToks and Reels to drive app signups

Hundreds of thousands of signups for an earlier app

At Scout, the music fan app Crew was one of the first apps to use UGC-style content, going viral on TikTok and Instagram Reels. This experience later shaped Coconote's content-first launch.

Workedugc-creatorsorganic-short-video

The Superwall Podcast · 2026-04-14

Crew by the numbers

Metric	Value	Context	Said in
users	hundreds of thousands of signups approximate	Signups driven by UGC-style viral TikTok/Reels content	The Superwall Podcast 2026-04-14 22:46

Topics

Instagram marketing for apps1 UGC creator programs for apps1 Short-form video marketing (TikTok, Reels, Shorts)1 TikTok marketing for apps1

Interviews

Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy · The Superwall Podcast · 2026-04-14