GTM Sauce

B2B · app market data and estimates

How data.ai grows

2 tactics from 1 interview.

data.ai

About data.ai

What it is
Mobile market intelligence: model-based estimates of app downloads, spend and usage, published in free reports and sold as a product
Who it's for
App developers, publishers, investors, journalists
Business model
data subscription

As described in the interviews, not independently verified.

data.ai's 2 tactics

data.ai · B2B · app market data and estimates

Publish a free yearly market report, plus quarterly updates and webinars
Industry reference for 10 years; customers keep every edition

Annual State of Mobile report since 2013 (93 pages in 2023), built straight from the paid product's estimates so buyers can reproduce most of it; interactive so readers can pull country cuts (e.g. Turkey). Around it: 2-4 gaming reports a year, a half-year check-in, a quarterly blog/report with a ranking data dump of movers by country, a detailed webinar, weekly follow-up blog posts, a LinkedIn Live with an outside expert, and a separate methodology PDF. Some data is kept for paying customers (e.g. iPhone time spent). Topics are chosen from webinar questions, email replies and journalist questions (e.g. new geos, a sports section in 2022).

Workedcontentevents
Sub Club by RevenueCat · 2023-02-08

data.ai · B2B · app market data and estimates

Offer the first 25 readers who email in a free custom keyword list

The 2023 report included a dedicated email address (som2023@data.ai) and a promotion: the first 25 people to email get a custom keyword list for free. The same inbox collects feedback on what to cover next.

Unknownemailcontent
Sub Club by RevenueCat · 2023-02-08

Topics

SEO and content marketing2

Interviews