How FirstLite grows

The Elite (highest) tier includes perks from partners: camo/apparel (FirstLite percent-off promo code for Elite members), a draw-odds and hunting research company, $200 off a dog training course for bird hunters. Deals are negotiated individually: some are mutual (partner gets sales and awareness from onX's audience, onX gets their audience's interest), others onX pays the partner to give members free access to their service. Goal: increase wallet share by adding value instead of raising prices, and raise LTV because members want to keep the perks. Elite also gets exclusive features, and the Elite tier is marketed heavily.