B2C · faith walking app

How Footsteps with Jesus grows

1 tactic and 2 figures from 1 interview.

About Footsteps with Jesus

What it is: Walking app with Bible verses/daily faith (Dan's app)
Pricing: $3 lifetime, hard paywall

As described in the interviews, not independently verified.

Footsteps with Jesus's tactic

A fitness app · B2C · App Masters client

Show the paywall before asking people to create an account

+52% sales

Client fitness app flow changed from onboarding -> register -> paywall to onboarding -> paywall -> sign up. Recommended to Footsteps with Jesus: no account creation for non-social apps; onboarding then paywall.

Workedpaywallonboarding

App Masters · 2026-08-08

Footsteps with Jesus by the numbers

Metric	Value	Context	Said in
price	USD 3/one-time	Lifetime access	App Masters 2026-08-08 1:02:36
price	USD 20–40 goal	Recommended subscription price range (in line with other Bible/quote apps)	App Masters 2026-08-08 1:03:29

Topics

App onboarding1 App paywall strategy1

Interviews

$140K MRR Niche Dating App in Just 6 Months · App Masters · 2026-08-08