GTM Sauce

Android maker and Google Play

How Google grows

0 tactics and 2 figures from 1 interview.

About Google

What it is
Runs Google App Campaigns (formerly Universal App Campaigns) across Play, Search, YouTube, AdMob and display.

As described in the interviews, not independently verified.

Google by the numbers

MetricValueContextSaid in
commission rate+4%
estimate
Commission reduction on Google Play when developers use third-party billing (vs 3% for Apple)Sub Club by RevenueCat
2024-01-29
58:31
commission rate15%Google Play fee for subscription appsSub Club by RevenueCat
2024-01-29
1:04:58

Interviews