B2C · Bible study app

How Haven grows

1 tactic and 1 figures from 1 interview.

Haven's tactic

Vert Ventures · B2C · app studio

Turn the organic TikToks that already worked into paid ads

Both apps in and out of their category's top five for weeks

The studio runs many creators (girls and guys, a range of ages) on many formats for its astrology app Astra and Bible study app Haven, e.g. a creator describing how Astra helped them find their sign vs a creator showing off astrology knowledge and citing Astra as the resource. Formats that win organically are sparked into paid ads.

Workedpaid-socialorganic-short-video

The Superwall Podcast · 2025-08-11

Haven by the numbers

Metric	Value	Context	Said in
rank	5 rank approximate	Top five in App Store category for the past few weeks, in and out	The Superwall Podcast 2025-08-11 26:54

Topics

TikTok ads for apps1 Ad creative and creative testing1 UGC creator programs for apps1 Short-form video marketing (TikTok, Reels, Shorts)1 TikTok marketing for apps1

Interviews

Canyon Pergande - The Secret Behind Weirdly Viral Apps · The Superwall Podcast · 2025-08-11