Vert Ventures · B2C · app studio
Turn the organic TikToks that already worked into paid ads
Both apps in and out of their category's top five for weeks
Workedpaid-socialorganic-short-videougc-creators
What they did
The studio runs many creators (girls and guys, a range of ages) on many formats for its astrology app Astra and Bible study app Haven, e.g. a creator describing how Astra helped them find their sign vs a creator showing off astrology knowledge and citing Astra as the resource. Formats that win organically are sparked into paid ads.
What happened
Both apps have been top five in their App Store category for the past few weeks, in and out.
“And one thing that they've done a great job of is finding winning formats in organic and sparking them into paid.”
“they've just experimented with so many different formats, creators from every side of the spectrum, you know, they've got a few girls, a few guys working on it, bunch of different ages, tons of different formats.”
Related topics
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