B2C · app studio

How Vert Ventures grows

1 tactic from 1 interview.

About Vert Ventures

What it is: App studio promoting several consumer apps, including Astra and Haven

As described in the interviews, not independently verified.

Vert Ventures's tactic

Vert Ventures · B2C · app studio

Turn the organic TikToks that already worked into paid ads

Both apps in and out of their category's top five for weeks

The studio runs many creators (girls and guys, a range of ages) on many formats for its astrology app Astra and Bible study app Haven, e.g. a creator describing how Astra helped them find their sign vs a creator showing off astrology knowledge and citing Astra as the resource. Formats that win organically are sparked into paid ads.

Workedpaid-socialorganic-short-video

The Superwall Podcast · 2025-08-11

Topics

TikTok ads for apps1 Ad creative and creative testing1 UGC creator programs for apps1 Short-form video marketing (TikTok, Reels, Shorts)1 TikTok marketing for apps1

Interviews

Canyon Pergande - The Secret Behind Weirdly Viral Apps · The Superwall Podcast · 2025-08-11