Practitioner pattern · Canyon Pergande (Co-founder of SideShift, the UGC creator marketplace the case-study apps hire through)
Pay creators a base retainer, $15-20 per video, and big view bonuses
Common rate across SideShift; bonuses get creators working the comments
Unknowncreator-ops
What they did
Hybrid model: a base retainer to attract quality creators, $15-20 per video, and 'pretty generous' performance bonuses to align incentives, which also pushes creators to engage with comments after posting. Elsewhere Canyon puts the cost at about $20 per video, cheap enough to test many formats and audiences.
“We kind of recommend like a hybrid model, so $15 to $20 per video with a base retainer is is pretty common. And then we like to throw pretty generous performance bonuses, as well.”
“It'll It'll, you know, incentivize them to engage with comments after they just post the video.”
Related topics
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