Photogenic · B2C · AI photo app
Let the creator decide what to post instead of sending her ideas
Founder's ideas performed terribly; hers drove 35M views
Workedcreator-opsorganic-short-video
What they did
The Photogenic founder tried feeding the creator his own ideas; every one performed terribly, so he let her run the account fully. Canyon's framing: give creators enough on the product and audience, then let them run, adjusting how hands-on to be per creator.
What happened
Founder-suggested ideas performed terribly; creator-led content drove the campaign's 35M views.
“"Any time I would throw an idea at her to try it out, like it would perform terribly, so I ended up just letting her run things fully."”
Related topics
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