Photogenic · B2C · AI photo app
Post the AI's funniest mistakes, like a photo with a third leg
Drove heavy engagement; part of a 35M-view run
Workedorganic-short-videougc-creators
What they did
The founder assumed he should show the product's best outputs, but what worked was the creator posting the AI's mess-ups (e.g. a generated photo with a third leg sticking out). She then replied to comments and named Photogenic as soon as anyone asked what the app was.
What happened
Canyon says the AI-fail videos drove a lot of engagement; part of the 35M-view campaign.
“he was just showing she was like posting like when the AI would mess up and like the crazy like formats that it would pump out, and I think that was that was pretty comical.”
“like has like a third leg sticking out, and it just drove so much engagement.”
“Like as soon as someone asks like what the app is, plugging Photogenic in”
Related topics
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