GTM Sauce

B2C · YouTube app for Vision Pro

How Juno grows

1 tactic and 3 figures from 1 interview.

About Juno

What it is
YouTube viewer for Apple Vision Pro built on YouTube's embed player
Who it's for
Apple Vision Pro owners
Business model
paid upfront
Pricing
$5 one-time
Launched
Apple Vision Pro launch day (early 2024)
Team
Solo
Funding
bootstrapped

As described in the interviews, not independently verified.

Juno's tactic

Juno · B2C · YouTube app for Vision Pro

Still earns about $100 on some days months after launch

A week before Apple Vision Pro launched, YouTube said it would not ship an app. He reused Apollo's YouTube-embed code (YouTube's documented iframe embed player), styled it to look native to visionOS, and built it in one to two weeks for launch day. Priced at $5 one-time, reasoning that owners of a $3,000 headset can afford it. Approval came the night before launch.

Workedpositioning-nichemarket-selection
Sub Club by RevenueCat · 2024-09-18

Juno by the numbers

MetricValueContextSaid in
priceUSD 5/one-time
approximate
Sub Club by RevenueCat
2024-09-18
49:25
time to milestone1–2 weeks
approximate
Build time before Vision Pro launchSub Club by RevenueCat
2024-09-18
50:12
revenueUSD 100/day
approximate
'Some days', months after launch; sales peaked at Vision Pro launch and international launches but never went to zeroSub Club by RevenueCat
2024-09-18
51:48

Topics

Interviews