B2C · habit tracker app

How Me+ grows

1 tactic from 1 interview.

About Me+

What it is: Habit tracker / to-do app

As described in the interviews, not independently verified.

Me+'s tactic

Picnic · B2C · app with over-the-shoulder ads

Mix app demo clips into everyday videos, like a chore list for ADHD

Over-the-shoulder ad ('my wife is on this app every time she has free time') showing someone using the app with feature captions (Picnic). For a habit tracker (Me+): content-led 'weekly cleaning schedule for ADHD', each day's chore clip interleaved with a demo clip of checking off the list. Match demo depth to how much explanation the app needs and show how it fits into a day.

Unknownpaid-social

The Superwall Podcast · 2026-06-24

Topics

Meta ads for apps (Facebook and Instagram)1 Ad creative and creative testing1

Interviews

Marcus Burke - How to Build a $2M/Month App (Copy Me) · The Superwall Podcast · 2026-06-24