Picnic · B2C · app with over-the-shoulder ads
Mix app demo clips into everyday videos, like a chore list for ADHD
Unknownpaid-social
What they did
Over-the-shoulder ad ('my wife is on this app every time she has free time') showing someone using the app with feature captions (Picnic). For a habit tracker (Me+): content-led 'weekly cleaning schedule for ADHD', each day's chore clip interleaved with a demo clip of checking off the list. Match demo depth to how much explanation the app needs and show how it fits into a day.
Related topics
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