Unnamed company
Fix the store page, onboarding and paywall alongside paid ads
Unknownonboardingpaywallaso
What they did
As a Meta ads consultant also works on ASO, onboarding and paywall/activation, since a minimal 'welcome, register, paywall' funnel optimized for a purchase event no longer converts paid traffic well enough.
“Just optimizing for like a purchase event and like having a very minimal funnel of, hey, here you are, welcome, like register and then show them a paywall. That's just not enough anymore.”
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