Unnamed company
On a small budget, put all ads in one group and pick winners weekly
Unknownpaid-socialexperimentation
What they did
Cash-constrained/bootstrapped accounts: put all ads in one ad set, see what wins, repeat weekly until no longer losing money; split into more ad sets only once they can run at break-even. VC-backed teams can split by hypothesis from the start to learn faster.
“you're probably just going to throw everything in one, see what comes out on top, do the same again next week, and over time, learn these patterns first.”
Related topics
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