Nibble · B2C · bite-size learning app
Run ads that look like normal posts; let a web page do the selling
Unknownweb-to-apppaid-social
What they did
Web-to-app ads can sit far from the product: Nibble runs an educational geopolitics piece ('every intelligent person should know geopolitics') with a soft 'learn now' CTA; Liven runs a bare image that looks like a user post, text wall in the post copy, no product or marketing message. The web funnel then educates and sells before revealing the app. Statics work much better for web campaigns than app-promotion campaigns.
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