Practitioner pattern · Marcus Burke (Marcus Burke consulting, InnoGames, Blinkist)
Say 'app' or show a demo so the App Store isn't a surprise
Most winning app ads do this; installs suffer otherwise
Workedpaid-social
What they did
In app-install ads, mention 'app' in the copy (e.g. 'we made this app...') or show an app demo so the click to the App Store isn't a surprise. Don't pretend not to be an app.
What happened
Otherwise install rate suffers; most successful app ads he sees do this.
“One thing on the app side of things is that you want to prepare people for that they are going to land on the app store. Otherwise your install rate tends to suffer.”
“a lot of the very successful ads I see out there they either mention app in the copy they show an app demo of some form”
Related topics
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