A consumer app company · B2C · guest's past employer
Have every ad team member interview one user a week
Taught the team most of how to write ad copy; no numbers
Workedpaid-social
What they did
At a previous company, each UA team member did one user interview per week, asking questions that get users to describe the problem in their own words.
What happened
Much of the team's understanding of how to write ad copy came from these interviews.
“And a lot of kind of our understanding of how to write ad copy came from these interviews because you're actually talking to that person that you're trying to target here.”
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
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