A Meta ads consulting · B2B · guest's own consultancy
Post on LinkedIn 2-3 times a week
Unknownfounder-brand
What they did
Posts on LinkedIn 2-3 times a week; recently started a Substack (~2 pieces a month).
“primarily on LinkedIn I share content like two or three times a week”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Say 'app' or show a demo so the App Store isn't a surpriseMost winning app ads do this; installs suffer otherwise
- Moongate: Remake one winning ad ~400 times with new hooks and use casesWell over $1M spent on the concept
- Run short videos with a wall of text in the audience's own pain wordsOne of the main working formats; no numbers
- Feed 10-20 Reddit threads to Claude to write ads in your audience's wordsHis standard process; no numbers
- Make ad variants with AI: create an image first, then turn it into videoUsed for clients; not compared with creator videos
- Picnic: Mix app demo clips into everyday videos, like a chore list for ADHD
- Nibble: Run ads that look like normal posts; let a web page do the selling
- Blinkist: Send Meta ad clicks to your blog instead of the App StoreClaims to be one of the first to scale this way; no numbers
- Compare cost per trial with trial-to-paid rate for each age groupAges 25-34 cost the most; older users looked under-served
- Give ads that deliver differently, like mostly Facebook feed, their own ad set
- Split ads into groups by format and message, each with its own budget
- On a small budget, put all ads in one group and pick winners weekly
- Have every ad team member interview one user a weekTaught the team most of how to write ad copy; no numbers
- Fix the store page, onboarding and paywall alongside paid ads