GTM Sauce

B2C · motivation quotes app maker

How Monkey Taps grows

1 tactic from 1 interview.

About Monkey Taps

What it is
Developer of the Motivation app, a very successful app; a friend of Thomas

As described in the interviews, not independently verified.

Monkey Taps's tactic

Monkey Taps · B2C · motivation quotes app maker

Run a screenshot of one of your app's notifications as the ad
Best ad of all time for the app; didn't work when Thomas copied it elsewhere

Motivation app (Monkey Taps) ran an ad that was just a screenshot of one of its notifications, showing it was an app without explaining why it was better. Thomas tried the same trick for other apps with similar value props and never made it work.

Workedpaid-social
Sub Club by RevenueCat · 2023-07-26

Topics

Ad creative and creative testing1

Interviews