Monkey Taps · B2C · motivation quotes app maker
Run a screenshot of one of your app's notifications as the ad
Best ad of all time for the app; didn't work when Thomas copied it elsewhere
Workedpaid-social
What they did
Motivation app (Monkey Taps) ran an ad that was just a screenshot of one of its notifications, showing it was an app without explaining why it was better. Thomas tried the same trick for other apps with similar value props and never made it work.
What happened
Monkey Taps' best-performing ad ever; failed to replicate for Thomas's other apps.
In their words
Sub Club by RevenueCat · What it Takes to Succeed with Paid User Acquisition — Thomas Petit, App Growth Consultant“Like I'm friend with the developer of Motivation app and developer is called Monkey Taps, very successful apps, and his best performing ads of all time, they were a screenshot of a notification and I've tried this trick with other apps from not the same exact USP, but let's say approaching USP, never managed to make it work.”
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