A VC-backed consumer app · B2C · Thomas Petit's early client
Buy 500 new users a day early to test onboarding, paywall and ads
Unknownpaid-socialexperimentation
What they did
VC-backed startup that knew paid would be its main channel started UA before building an organic base. Goal set up front: at least 500 new users per day to iterate on onboarding and paywall and get retention data, with an accepted loss budget and a three-month deadline to learn retention, which messaging and creative work (for ads and the store listing), and to build the team, metrics and tools for scaling. Organic was built in parallel.
- Effort
- Three months of learning budget
In their words
Sub Club by RevenueCat · What it Takes to Succeed with Paid User Acquisition — Thomas Petit, App Growth Consultant“And like we need to have at least 500 new users per day to iterate on this onboarding, on this paywall and get retention data that is we're not going to achieve it organically.”
“So it was really like a learning goal, like bring the user, but also within three months, we need to have all of this list checked because we want to accelerate and this is the goal in this case.”
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