A two-sided marketplace · Thomas Petit client
Buy buyers where sellers pile up, and sellers where buyers wait
Looked expensive, but kept the other side from leaving
Workedpaid-socialretention
What they did
A marketplace had many sellers and no buyers in one category and the reverse in another. Paid acquisition was aimed specifically at rebalancing those categories, judged on keeping existing users from churning rather than on direct return.
What happened
On the surface expensive, but it kept users on the other side from leaving.
In their words
Sub Club by RevenueCat · What it Takes to Succeed with Paid User Acquisition — Thomas Petit, App Growth Consultant“I had one case of a marketplace where they had a ton of seller for one category, but no buyer, and they had a ton of buyer for another category, but no sellers, and so we ran acquisition specifically aimed at rebalancing a little bit these categories where, on surface, it looked like it was expensive,”
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