A subscription app · B2C · Thomas Petit client
Only run ads that return at least 2x the spend right away
Hit 2x on Apple Search Ads, but only up to a limited scale
Mixedapple-search-ads
What they did
Client set a rule before working with Thomas: any channel that cannot return at least 2x straight from the money spent is not run. Thomas warned it would shut off many channels; on the one channel he manages (Apple Search Ads) they reach the goal but cannot scale beyond a certain point. Same ceiling seen with Google Ads for another client.
What happened
2x goal reached on Apple Search Ads, but only up to a certain scale; many other channels ruled out.
Related topics
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