UK public health service

How NHS grows

1 tactic and 3 figures from 1 interview.

About NHS

What it is: UK National Health Service; runs the National Diabetes Prevention Programme (NDPP) with Sweatcoin as engagement platform.

As described in the interviews, not independently verified.

NHS's tactic

Sweatcoin · B2C · app that pays you to walk

Let a health service fund extra prizes to keep diabetes program patients engaged

Program completion rose from ~25% to 89%; activity +45% vs +20% on free app

Works with the NHS National Diabetes Prevention Programme (for pre-diabetic patients, run via private providers), acting as the engagement platform. The NHS funds an extra range of prizes and incentives on top of Sweatcoin, requiring a deeper integration (details not shared).

Workedpartnershipsretention

Sub Club by RevenueCat · 2025-03-05

NHS by the numbers

Metric	Value	Context	Said in
conversion rate	89% approximate	NDPP completion rate with Sweatcoin as engagement platform, vs 20-25% for the existing program	Sub Club by RevenueCat 2025-03-05 35:18
growth rate	+45% approximate	Increase in physical activity when the NHS funds extra prizes and incentives (vs 20% on the free app)	Sub Club by RevenueCat 2025-03-05 36:08
weight loss	6% approximate	Average body weight lost in 10 weeks by NHS program users	Sub Club by RevenueCat 2025-03-05 36:08

Topics

Partnerships and co-marketing1 App retention and churn1

Interviews

How to Turn Gamification Into a Retention Powerhouse — Anton Derlyatka, Sweatcoin · Sub Club by RevenueCat · 2025-03-05