B2C · self-improvement app
How Pillar grows
0 tactics and 1 figures from 1 interview.
About Pillar
- What it is
- Benji's first app, a self-improvement app; abandoned due to shiny object syndrome
- Funding
- bootstrapped
- Outcome
- 11,000 users at near-zero CAC, then stopped
As described in the interviews, not independently verified.
Pillar by the numbers
| Metric | Value | Context | Said in |
|---|---|---|---|
| users | 11K users approximate | Reached with 'basically zero CAC' | Starter Story 2026-05-312:32 |
Interviews
- I Built A $30K/Month App: Here's My Exact Process [Idea, Build, Marketing] · Starter Story · 2026-05-31